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Continue reading →: Turning My Inbox Into a Postcard
My first Dear Data postcard mapped my week by the hour, a clock face tracking when I watched, scrolled, or half-listened to something in the background. This time I turned the same instinct toward a different kind of noise: email. Not the emails landing in my inbox, but the ones…
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Continue reading →: Three Maps, One Dataset
This week I wanted to take the data I’d already been sitting with — country-level YouTube usage, mostly — and actually see what happens when you run the same kind of information through three different map styles in DataWrapper. It’s easy to default to whatever chart type looks familiar, so…
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Continue reading →: A week of my screen: my Dear Data project
I decided to spend a week tracking something I do almost without thinking about it: watching things online. Streams, gaming videos, music, clips — the background hum of my day. I wanted to see if drawing it out by hand would make me actually notice patterns I couldn’t see just…
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Continue reading →: Four Visuals, Four Jobs
Every chart, diagram, or infographic is really answering two quiet questions before it answers the loud one on the page: what kind of information is this, and what am I trying to do with it? That’s the premise behind a framework from Scott Berinato, a Harvard Business Review senior editor,…
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Continue reading →: The Art and Anxiety of Modern Data Visualization
We’re living in a golden age of data visualization. Tools like Tableau, D3.js, and Flourish have made it possible for anyone with a laptop and a curious mind to turn a spreadsheet into something beautiful. But like most technological leaps, this one comes with tradeoffs worth thinking through. The Pros…
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Continue reading →: Same Mission, Totally Different Machine
Not long ago, pharmaceutical marketing meant a sales rep with a briefcase, a stack of glossy brochures, and a scheduled lunch with a doctor. Today, that same company might be deploying AI-driven personalization engines, AR product visualizers, and omnichannel campaigns optimized in real time. The transformation has been sweeping —…
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Continue reading →: Smart Marketing, High Stakes: AI’s Role in Pharma
For the pharmaceutical industry today, AI is not something that might happen in the future, but is actively changing not only how drugs are marketed, but also how patients will be engaged with and how compliance with regulations will happen. But with that change, comes a whole new level of…
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Continue reading →: Creative Branding in Pharma
Pharmaceutical marketers have an unique challenge when it comes to self-promotion. To be successful in this field, marketers need to be creative, credible, visible, and compliant with the various regulations imposed upon them. While most other industries rely heavily on overtly promoting themselves, pharmaceutical marketers rely on building relationships with…
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Continue reading →: The Strategy Behind My Content
I saw developing my portfolio’s social media strategy as more than just completing a task. I wanted to clarify how I will creatively show up in the healthcare and pharmaceutical industry. Instead of rushing to post content, my goal was to lay out a clear and intentional foundation that meets…
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Continue reading →: Next Step: Branding
Having completed the planning phase, it’s time for the next step: branding. At this stage, you’re really starting to build a portfolio and see it take shape. Prior to this stage of development, you’ve done a lot of work preparing for all of the elements (content organization, defining your purpose,…
Hello,
I’m Helene
Healthcare professional with extensive pharmaceutical experience and a keen desire to create content and visual materials. Skills in making complex healthcare ideas and concepts into real-world ideas translated into entertaining, audience-focused communication that benefits the content and branding.
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Helene Vu 